Written by Case Belcher
Over the next 5 months we’ll be highlighting our core values (one-by-one) by pulling sections from the Four Barrel Employee Handbook. We hope this will give you an inside glimpse into who we are, what we stand for, and why we exist.
Our goal is to have a deep impact on the health of our community for the next 100 years, and as we’ve grown and matured, we’ve learned that clearly communicating our “Why” is essential in finding like-minded people with a similar mission and drive in life.
So read on and get to know a little more about what makes us tick. From members to employees, we’re building a tribe of happy, humble, and hardworking people that can help us change our community – Want to join us?
Intro to Core Values
At Four Barrel we believe in a value system that can apply to our training, our work, and our life. This system is made of our 5 Core Values, which are:
- Hard Work
These values crossover into how we coach, how we conduct business, how we treat each other, and how we function as a tribe of happy, humble, and hardworking people.
We live by these core values in order to:
- Challenge ourselves (and each other)
- To learn lessons of ourselves (and by the examples of one another)
- And to change, grow, and evolve for the better
We believe that if we can improve our own physical, mental, and relational well-being, we can also improve the well-being of our friends, our families, and our community.
That’s why Four Barrel’s core values are more than just words on paper. They’re what we stand for, what we believe, and what we practice each and every day.
Core Value #1 – Hard Work
Many people tout the value of hard work, but few practice it. Four Barrel was founded on a passion for fitness, a drive to impact our community, and on lots of long hours and hard work.
Not only that, but improving people’s work capacity (their ability to work harder, more quickly, and more efficiently) is what we teach to our athletes each and every day – Having grit, embracing discomfort, and working hard is what has built our athletes, and what has built this company.
From great athletes, to great teams, to great leaders, hard work has always been a pillar of their success. Natural talent, innate intelligence, luck, and the like are all beyond our control – hard work is not.
So while the propensity to work hard may not come naturally, the ability to willfully and joyfully engage in hard work can be practiced, can be improved, and can be learned.
In any endeavor – Work hard. Work with focus. Work with Intent… And success will follow.
About the Author
Case and his wife Renee opened the doors to their first gym in 2012 and have been working to change the fitness landscape in Southern Indiana and Louisville ever since. Case holds his CrossFit Level 3 Coaches Certificate , USAW- L1, and other specialty certifications. He still competes in triathlons, running events, and in the sport of CrossFit. He’s passionate about staying on the leading edge of strength and conditioning and helping change Kentuckiana to an area that’s known for strength, fitness, and health.